Ribbon Collection

I started with pencil sketch. Denim cuts, contrast stitching, early logo mocks. A soft arching “R” led the look, unfolding into fabric picks, back pocket details, and a shoot I cast and directed. I wrapped it with a landing page that mirrored the collection, easy, flirty, and complete.

Miss Me Rewards — Loyalty, Reimagined

I designed a new mark for Miss Me’s loyalty progra, classic, royal, with an aspirational edge, then built a four-tier card system, each design more collectible than the last. I rendered the cards in 3D with chip modeling and texture work, paired them with boutique imagery, and animated the system for our AI-driven experience, every detail meant to feel earned.

Peak Summer

For the Peak Summer campaign, I worked concept to logo lock up to full execution, starting with a bold, breezy word-mark and art directing a SoCal beach shoot that captured denim at golden hour. I shaped the cross-channel rollout across site, social, and paid, all designed to echo that perfect, lingering summer feeling.